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Apprenticeships: What is a Customer Service apprentice

CMS Vocational Training Hadyn Luke posted this on Monday 21st of March 2016 Hadyn Luke 21/03/2016


Apprenticeships: What is a Customer Service apprentice

What is a Customer Service apprentice

Retail and hospitality staff, call centres and financial services, sport and recreation – if you’re considering a career in any of these sectors (along with many others), you could benefit from following a Customer Service apprenticeship, the subject of this blog.

Forward-thinking managers and business owners should also consider taking on Customer Service apprentices or encouraging existing staff to upskill. As we outlined in our earlier blog, 5 Employer Benefits of Apprenticeships, apprenticeships tend to result in skilled workers who are more likely to remain loyal to your company and bring in revenue.

Why choose customer service?

Not only is there a huge range of jobs available in customer service, but once you have completed your training, you will have transferable skills that you can take with you if you decide to change careers.

In short, training in customer service is extremely useful for your career, and required in most industries.

What will Customer Service apprentices learn?

An apprenticeship in this field will help prepare you for customer-facing roles that require a range of skills, including:

  • Good communication
  • A positive, helpful and diplomatic approach
  • The ability to handle complaints, diffuse situations and resolve problems

Those working in customer services also need to have a good understanding of the products and services provided by the company they work for, as well as an idea of the relevant policies and legal frameworks, for example, knowing when someone is entitled to a refund.

What are the entry requirements?

CMS Vocational Training Ltd offers Customer Services apprenticeships to those who are employed for 30+ hours per week in a customer service environment.

While Maths and English at GCSE A*-C, Level 2 Functional skills or Level 2 Key Skills are not essential, any learner holding these qualifications will not be required to follow these elements of the course.

Are there opportunities to progress and be promoted?

Absolutely. Not only will employers value the skills that you develop by following the apprenticeship but they will also appreciate your willingness to learn and progress.


Good customer service encourages regular custom and makes people more likely to recommend a company to others. Companies with well-trained staff are more likely to offer a better customer experience and staff who are qualified in customer service will improve their opportunity to progress.

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